Mobile Marketing: Simple Ways It Can Help Your Business 

Mobile devices are everywhere – more than 90% of the global population uses mobile phones, and more than?83.72% of the global population owns a smartphone. Any business can use this to their advantage to increase sales and grow their customer base. Here are a few simple ways you can utilize mobile marketing: 

Optimizing is a step further than just ‘mobile friendly' and it means having a highly responsive website, that is designed with mobile use in mind. When it comes to internet access, more than 70% of users access the internet on a mobile device and they are used to a seamless mobile experience. If your website doesn't offer this, it increases the risk of users getting frustrated, andexiting your website before they see any of what you have to offer.  

Mobile phones have made location-based data and insights more accurate than ever before, as people almost always carry their mobile devices with them. In turn, many social media platforms can target advertisements by a person's location. Delivering messages based on a customer's geographical location can boost immediate in-store traffic and improve offer redemption rates. If you aren't currently social media savvy, even creating a google business profile and claiming your location can be incredibly effective in driving business from mobile users who are on the go, and looking for a product or service you provide.  

The great thing about mobile marketing is that there are options for all marketing budgets. As mentioned, you can utilize free opportunities such as claiming your location on Google and other location-specific listings, or low-cost strategies like text message marketing all the way to highly targeted paid social media ads. The financial barrier to entry is much lower than other, traditional media marketing and advertising – with many DIY tutorials and information accessible to anyone wanting to learn the basics.